While working on the NYDJ account at Toth + Co, I was responsible for a wide variety of design deliverables and art direction, including digital product design, web content design, brand book, seasonal omnichannel ad campaigns, product art direction, styling and shoots, product naming, environmental signage, tradedress, and more.

Throughout all of the deliverables, I explored the elevation of the brand through expressive typographic treatments.

Here are a few samples.