MASTERthis was a digital product created by Genuine and Jack Morton Worldwide for Liberty Mutual.

The platform served as a content hub designed to help users navigate common concerns across home, auto, and life. Its core structure—MASTERkits—organized information into focused, multi-format guides on topics like moving, car maintenance, and home winterization.

I led design and art direction across the experience, collaborating with 50+ partners across agencies. My work included identity development, color and photography direction, and responsive web design—ensuring a scalable component system and AA-level accessibility throughout.