NYDJ

Elevating brand, product, and content for premium consumer apparel

AGENCY
TOTH + Co.

CLIENT
NYDJ

ROLE
DESIGN
ART DIRECTION

While working on the NYDJ account at Toth + Co, I was responsible for a wide variety of design deliverables and art direction, including digital product design, web content design, brand book, seasonal omnichannel ad campaigns, product art direction, styling and shoots, product naming, environmental signage, tradedress, and more.

Throughout all of the deliverables, I explored the elevation of the brand through expressive typographic treatments.

Here are a few samples.

Homepage Redesign

Proposed two options for homepage redesign for their e-commerce presence. Directions both relied on campaign imagery to serve as merchandising for various product categories.

Fashion website homepage with images of women modeling clothing, categories for knits, sweaters, jackets, and dresses, and options to sign up for newsletter and free shipping.
Fashion website homepage featuring various women modeling dresses, denim, and professional wear with promotional text about fall arrivals, dresses, denim, and perfect fit.

The Knit Jean

Art Directed the Knit Jean Launch. Included moodboard, overseeing retouching for final studio imagery, and hangtag design.

Retail Signage & Merchandising

With each season and campaign launch, I designed the signage for retail placements in Bloomingdales, Nordstrom, and more.

Site Content Design

Designed homepage slides to drive product exploration and conversion, utilizing highly stylized typographic treatments.

Advertisement for slim and original denim jeans featuring two women wearing dark blue denim pants and tops against a purple background.
Fashion advertisement featuring a woman walking along a tree-lined sidewalk, promoting jeans and spring fashion.
Four women modeling different styles of rolled and cuffed denim shorts and jeans against a purple background, promoting spring styles.
A woman in light-colored pants and a blazer standing outdoors beside a hedge and stone bench, with text that reads "shades of grey" and a description of grey clothing.
A woman in a black floral sleeveless top and white wide-leg pants standing against a purple background. Text on the image reads 'SEE THE LIGHT' and a paragraph about summer linen clothing.
Advertisement for a clothing store featuring a woman wearing denim shorts and a striped sweater, with text promoting short and sweet shorts for spring.
A woman sitting on a vintage-style bench in an elegant room with wooden paneling, wearing a patterned top and dark jeans, promoting NYDJ's slimming fit denim.
Stack of folded denim jeans in various shades of blue against a purple background, with text promoting new denim washes.
Black leather jacket, gray shirt, and black jeans arranged on a purple background for fashion promotion.
A woman in a black leather jacket, white blouse, dark skinny jeans, and black high heels stands in an elegant room with marble walls and large curtains. There is text on the image promoting fall fashion.
Display of five pairs of light-colored jeans in different shades, folded and arranged side by side against a white background, with text about washing and styling tips.
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